About

Helping nonprofits wake up to what their data says.

Datawake is a consultancy in Fullerton, California. We help nonprofits, schools and mission-driven organizations reach their goals with clean data and systems their teams can use.

Dustin Cole laughing with family in a studio portrait
Dustin Cole and family

Founder

How I got here

I've worked with nonprofits my whole career. I started as a program manager and moved into finance. As a finance manager at a large nonprofit, I ended up holding all of the fundraising team's data, and that didn't make sense to me.

It got me thinking about what good systems could do for an organization: share data across the team, make everyday practices consistent, give staff what they need to do their jobs well and get more people involved in the work.

That question turned into my career. For 10 years I've done systems, data and CRM (customer relationship management) work for nonprofits, mostly in Salesforce. Every project starts the same way, with what the organization is trying to accomplish. The tools come after that. It's still the work I love most.

Dustin ColeFounder, Datawake

The team

Who you'll work with

Dustin Cole
Dustin ColeFounder
Mike Choi
Mike ChoiMarketing Practice Lead

The name

Waking up to what your data says

Datawake means waking up to what your data is telling you: which donors are drifting, which programs are growing and whether the CRM and the books agree. We help your team see it and act on it.

What we believe

Our values

They guide every project, partnership and decision we make.

Empowerment through knowledge

Every project ends with training for each role and guides your staff can update, so your team runs its systems with confidence after we're done.

Transparency always

You see an estimate before work starts and a written status report every week, so you always know where the work and the budget stand.

Impact that lasts

We measure success against your goals and build with standard features your admin can edit, so what we make keeps working as you grow.

Commitment with heart

We stay on a project until it's handed over, and most clients keep working with us after.

1%

Datawake takes part in the 1% pledge: one percent of our time, services and profit goes to philanthropic work.

Read our full values and code of conduct →

We also build software

GivJoy

Building our own giving platform reminds us how hard it is for a busy staff to change how they work.

GivJoy

Joyful giving and donor follow-up for small nonprofit teams. Built by Datawake, with its first pilot starting this fall.

Visit GivJoy

Let's talk about your goals

Start with a free Discovery and report. It's yours to keep, even if you don't hire us.

Get a free Discovery and report